Writer • Coach • Consultant


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What I'm About



My BA degree in Journalism has taught me that life beats fiction. All my books are either inspired by real life events or are a faithful account of real stories. 


The Polo Diaries Series - 2019/20

  • Single in Buenos Aires (Book 1) 
  • A Horse Called Bicycle (Book 2) 
  • Seven and a Half Minutes (Book 3) 

Personal Power. Mindfulness Techniques for the Corporate World - 2018

Through Dust and Dreams. The Story of an African Adventure - 2014

Prin Praf si Vise (Romanian title) - 2008

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I've always been a passionate explorer of the world of energy.

I believe in a blend of approaches to help people become the best versions they can be. We are beings that function at different levels: physical, emotional, mental, energetic. For me, a comprehensive coaching approach needs to address all these aspects.

As a certified executive coach, I work with clients at the mental - emotional level. As a Reiki Master and energy medicine practitioner trained in the tradition of the Q’ero shamans I work with clients at the energetic and soul level. And as a practitioner of mindfulness techniques, I support clients in building and expanding their personal power.

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With an MBA degree and over 25 years of experience in corporate and entrepreneurial environments, I value the analytical rigour and professionalism the business world has taught me.

I have delivered projects across a variety of industries and geographical locations in areas such as project management, restructuring and turnaround, international expansions, operational performance improvement, change management and entrepreneurship.

Today the consulting company I have founded in 2006 has grown to be a solid niche player in business transformation. Find out more here: www.valueassociates.co.uk

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About Me


My life and my career have been constantly moving between the analytical, logical and rational aspects of my left brain and the intuitive, passionate and creative right brain. I have an MBA from one of the top business schools in Europe. And I am also a travel writer. I have built a career in management consulting. And I have put it on hold more than once to follow my passions.

I can analyse a business and I have worked as a consultant and programme manager for top companies such as Apple, Sony and eBay. I have used my analytical skills and traditional business tools for them, but it is only when I have crossed the line and started working intuitively that I have delivered my best results.

I have followed my puzzling and often contradictory life path as it has taken me from right to left and back again, on sharp turns and through abrupt changes, from the meeting rooms of the corporate world to the jungles of Africa. I have learned from Fortune 500 executives and passionate entrepreneurs as well as from shamans and intuitive psychics. I can make sense of the numbers on a spreadsheet and I can also sense and work with the energy of a business.

I am a management consultant, a coach and a writer. I am also an energy medicine practitioner and a Reiki therapist. I carry all these worlds within me, and I respect and trust each of them. And I have dedicated my life and work to bringing them together. Because, somewhere between the left brain and the right brain, there is a fine point of equilibrium.

"Somewhere between your left brain and your right brain there is a point of optimum balance. It's the point where reason meets intuition, action meets stillness, passion blends with purpose and creativity finds its language." 


Roxana Valea


The Year of the Saint

Dec 20, 2021

Time to Live Well

Nov 30, 2021

When the Veil Between the Worlds Is Thin

Oct 29, 2021

A Journey Towards Yourself

Sep 30, 2021