Corporate
The business world has always been part of my fabric.
I founded my first company when I was 22 and since then I've always had a deep interest in the world of start-ups. After my MBA degree I have built a career in management consulting. The expertise I gained in these fields has fuelled the growth of Value Associates, a niche business transformation consulting company I have founded in 2006 and that has ever since served starts-ups interested to scale as well as established organisations in the public and private sector.
Today, the company has grown to a well-known niche consultancy operating in the field of digital transformation.
Interested to know more? Visit us here:

Project & Programme Management
Help clients from public and private sectors manage complex digital transformation projects that involve multi-functional or multi-location teams delivering multi million benefits.
Operational Performance Improvement
A classic AS IS / TO BE / IMPLEMENT process restructuring methodology that identifies and deliveries cost savings through streamlined operations.
High Growth Start-Up
Help start-ups that have reached a critical growth phase gradually introduce elements of corporate structure whilst retaining their entrepreneurial creativity and drive.
Change Management
Help clients make sure change happens and it lasts. The approach blends project management with coaching, training and installation of new systems.
"Roxana has the ability to analyse businesses in detail and to drive the pace of change with an intense passion and determination."
Paul Armitage - Rank Group
Value Associates focus areas:
Tech Start-Ups
Our areas of excellence for Tech Startups are technical due diligence, overseeing product development and achieving early revenue. We are experts in startup scaling and work with you to scale your products, revenue, processes and also your people.
Find Out MoreHealthTech
This is our core focus area and the main part of our startup work. In addition to our general startup consulting areas, we support investors and founders with HealthTech compliance, product development and leadership in securing tenders from national healthcare providers.
Find Out MoreDigital Outcomes
We work with large private and public sector organisations to manage and deliver full life cycle digital transformation programmes using Agile methodologies. We also manage the change management aspect of digital transformation programmes. We are Crown Commercial Services suppliers.
Find Out MoreAt Value Associates we believe in business excellence We know every company can achieve this by being ready to constantly challenge the status quo and recreate its reality.